Most creator advice is a funnel: build an audience, then make something for it. That order is wrong here, and the reason is structural rather than clever.
On myOrbit you have two things to build. Avatars — the characters people talk to. Orbits — the rooms people belong to. Almost everyone starting out picks one and treats the other as later. Later never comes, because each one is what makes the other work.
The loop, stated once
An avatar is discoverable. It sits in Discover with a rating and a description, and a stranger who has never heard of you can find it, talk to it, and decide they like it. That is reach.
An orbit is not discoverable in the same way, and it is not supposed to be. It’s a room: channels, events, a gallery, people who came back. That is depth.
Reach without depth is a stream of strangers who each meet you once. Depth without reach is a room with the door painted shut. I built both halves into one platform precisely so you would not have to choose. Run them in parallel and each one feeds the other: the avatar brings someone in, the orbit gives them a reason to stay, and the people who stayed tell you what to build next.
That’s the playbook. Everything else in this series is a detail of it.
What this series covers
- This note — why avatars and orbits are one strategy.
- Make ten avatars, not one. The part that sounds wrong and isn’t.
- Your first avatar, and what separates one people return to from one they try once.
- Your orbit is a room, not a feed — what to build first and what to leave empty.
- Growing an orbit — rhythm, events, and why hosting beats posting.
- Switching on the paid rails — tips, subscriptions, shop, calls.
- Protecting what you built — likeness, licensing, and the door that opens.
Start today, not after you’ve planned
Two hours is enough to have both halves alive: one avatar you’d be happy for a stranger to meet, and an orbit with one channel that has something in it.
That is a deliberately low bar and it is the right one. The thing you’d design on paper is not the thing that works — you find that out by shipping something modest and watching what happens to it. A creator with one live avatar and one thin room learns more in a week than a creator with a beautiful plan learns in a month.
You also start earning immediately, which matters more than it sounds. Creating avatars earns Nuggets, and Nuggets are what you spend on making the next thing. The plans page lists what each action pays and where the caps are.
The part I’d tell a friend
Don’t build for the audience you hope to have. Build the thing you’d want to talk to at 11pm, and put it somewhere strangers can find it.
The creators who work out here are not the ones with the best launch. They’re the ones still shipping in month three, with six avatars nobody remembers and one that everybody does — and a room that filled up while they were busy making the next one.
Part 2 is the uncomfortable one: make ten avatars, not one.