The third kind of partner work is helping a new partner find their feet. It’s the one people misunderstand fastest, so the fence goes first, before anything else.
The fence, stated plainly
You earn when the partner you trained gets their first businesses thriving. Not when they sign up. Not because they exist. Because the businesses they brought are working.
That is the whole distinction, and it’s structural rather than cosmetic. Every payout in this program traces back to a real business paying for something it actually uses — including this one. There is no arrangement here where people joining is itself the product, and if you ever find yourself describing it that way, you’ve described a different program than the one you’re in.
So the correct read of this role: you are not building an organisation. You are helping a specific person get a specific street working, and you’re paid when that street works.
What good training actually is
Not a curriculum. The platform already teaches — #training is a channel where Aura and Echo take someone through the work in context, with avatars to practise on so a first demo isn’t a first try.
What you add is the part software can’t: judgement about a real street.
Go with them. One demo where they watch you, one where you watch them, and a conversation in the car afterwards. That’s worth more than a month of messages.
Debrief the bad ones. The demo that went wrong is the whole lesson. What did the owner actually ask? Where did you fill the silence? Which question would the agreement have answered?
Teach the second question. New partners prepare openings. The second question is where demos are won and lost, and it’s the last thing anyone learns on their own.
Point at the agreement, not at your memory. When they ask how something is recorded or paid, send them to the document. Your recollection of terms is not a source, and a confident wrong answer about payouts is the worst thing you can hand a new partner.
What not to do
Don’t talk anyone into it. Look for people who’d be good at this and already want it. Someone who had to be persuaded will not still be here in month three, and month three is when it starts working.
Don’t promise outcomes. You don’t know what anyone will earn, and neither do I. Describe the work, the structure, and the honest timeline. No numbers, no examples, no projections — the partner page holds that line and so should you.
Don’t stack them onto your street. Two partners working the same six businesses is a worse outcome for everyone than one partner and a good referral. There’s no territory here, which means the coordination is yours to do like an adult.
Don’t disappear after week one. The first fortnight is when they’re most confident and least competent. The fourth is when they need you.
Who to look for
The people who do well at this are the ones who already know a street — they run something local, or they’ve served the same customers for years, or they’re simply the person everyone in the neighbourhood asks about things.
The common thread is standing, not sales ability. You can teach a demo. You cannot install someone into a community that already trusts them.
Why this role exists at all
I’m building a platform with more ambition than headcount, and I decided early that the alternative — hiring a sales force and pointing it at towns it has never lived in — was both more expensive and worse. Worse because the person who should be showing a café owner what a twin does is someone who has been drinking coffee there for two years.
So the program opens the door instead, with the terms made structural: no fee to join, no territory, no quota, and every payout traced to real work on a real account. Training exists so that the door being open doesn’t mean people walk through it alone.
That’s the series. The demo, the street, the room, the long part, and this. If you’re not in yet, the partner program page is the way in, and the reasoning behind the shape is worth reading before you decide.